About GreenLEDWalls

The story behind the mast

One mast along the A28 near Assen-Noord, where entrepreneurs from the north of the Netherlands are seen big. Visible towards both Groningen and Zwolle, and yours to book.

Portrait of Paolo Assorgia with the green and orange GreenLEDWalls icon

The idea

Outdoor advertising for every entrepreneur

I am Paolo Assorgia, founder of GreenLEDWalls. In 2019 I started with one goal: to make smart, affordable and sustainable outdoor advertising accessible to every entrepreneur in the north of the Netherlands — the region where my own roots are.

Large-format motorway advertising was long reserved for national brands with national budgets. Along the A28, the local entrepreneur is shown just as big. You book it yourself, submit your own artwork and follow everything in your own customer portal. The customer portal is currently in Dutch.

Paolo AssorgiaFounder · GreenLEDWalls

The mast and the location

Along the A28, towards Groningen and Zwolle

The GreenLEDWalls mast with its LED screen along the A28 near Assen-Noord, seen from above at sunset

The mast stands along the A28 near Assen-Noord, at a spot where traffic passes in both directions. It carries two LED screens, one for each direction of travel: your message is visible both towards Groningen and towards Zwolle.

Our own solar park surrounds the mast. That makes the location itself part of the story: seen big along the motorway, powered by the sun.

Location
A28 near Assen-Noord
Screens
Two, one per direction of travel
Passers-by
39,000 per day
Since
2019
The Corten steel mast with its open cell pattern and the steel frame of the LED screen, seen from below against a blue sky
A close-up of the cell pattern of the Corten steel mast, with the A28 at sunset

The construction

An open cell pattern in Corten steel

The mast is made largely of Corten steel: steel that forms its own warm layer of rust. That layer gives the mast its colour. The material was chosen for its low maintenance and long service life.

The LED modules sit in galvanised steel frames. The open, irregular cell pattern is inspired by shapes found in nature — designers call a pattern like this a Voronoi structure. You will see the same shape in our logo.

Energy

In the middle of our own solar park

The rows of solar panels of our own solar park surround the mast. The screens run on solar energy.

The solar park around the GreenLEDWalls mast along the A28, seen from above

The solar park around the mast, with the A28 behind it.

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